Building a strong personal brand online is more important than ever before in the year 2020. While social distancing has challenged us physically, staying connected online has proven to be an effective way of keeping us connected socially. Building a strong personal brand ensures your online image is an accurate representation of your brand to those who matter most.
Your personal brand is the perception of who you are, what you stand for and what you can offer to others based on your online image, helping others to trust you as a like-able and trustworthy source.
Your personal brand embodies your “flavor,” what sets you apart from the crowd and helps you stand out from competitors. Your personal brand is very specific to you and your own values and experience.
Personal brands are built by your online search results, and how you are represented on those sources of information to others. Websites, articles, images, videos, links, even likes and tweets, it all comes together when building a personal brand.
When considering your personal brand, howyou are perceived is the main focus, and how you are different from the rest.
Why Is Building a Strong Personal Brand Online So Important in 2020?
With the onset of social distancing forcing us to maintain physical distance, maintaining a strong personal brand is important to help others learn more about you based on your online search results.
Google can be a useful tool to help you get information on people, places and things, but how those sources portray an individual is where personal branding comes in.
For example, someone applying to college might want to focus on more of a professional brand based on their skills and knowledge, whereas a freelance artist may want a personal brand more focused around creativity and professionalism.
Creating a personal brand based on personal specification is key in creating an online image and brand that truly represents the truest version of yourself. Developing a brand identity can help individuals endlessly by utilizing the internet as a tool to help improve their online image for good.
How Do I Find My Personal Brand?
Finding your own personal brand can vary from case to case. When you Google your own name, you can get a sense of your current identity while taking search results into account.
If you are looking to find your new personal brand, you have the ability to get creative! You have the ability to define who you are and how you want to be perceived based on your brand identity and online image.
How to Build a Strong Personal Brand in 2020
1. Define and Outline Your Personal Brand
You truly are your own brand. Outlining and defining your personal brand is the jumping off point to any solid marketing strategy. How are you going to sell yourself if you don’t understand what the product is? In this case, the product is the brand, and your selling point is your elevator pitch.
What sets you apart from the rest? What makes you stand out? What makes you different? What do you bring to the table?
Asking yourself these types of questions helps develop your content strategy. You get a better understanding of how to define your own personal brand, and outline what type of image you’re trying to portray.
2. Utilize Your Existing Skills and Talents
There’s no need to reinvent the wheel! Utilize your own talents and skills because people want to know more about what you’re good at.
What talents do you have? What are your strongest skills?
Your skills and talents are part of you, and therefore part of your brand. Your main goal is to be portrayed as a thought leader of your own category.
3. Create a Personal Website
By utilizing your brand outline, as well as reflecting on your skills and talents, you now have a concrete plan of direction to create a strong personal brand. Now it’s time to put it all together!
Creating a personal website is a great way to help market your personal brand. With the help of a personal website, you can completely customize your brand.
An image is worth a thousand words, and a video speaks novels, especially on a website! Strong visuals help reinforce a professional brand, no matter what that brand is. Blogging on your website
Social media is a great way to help get the word out and spread awareness of your brand. By removing material that does not reflect the personal brand you desire, and adding material that does, you automatically strengthen your image and brand.
Word travels fast online, and now is a great time to start paying more attention to how you represent yourself on social media.
5. Strengthen Your Online Network
Now it’s time to strengthen your online network presence and connect with your target audience. Your online network consists of social media, forums, and any other type of online social platform.
Strengthen your online network and connections by engaging in a way that reflects your new personal brand. Utilize your new website, blog, and newly improved social media profiles to weave a web of professionalism!
6. Protect Your Brand with Internet Privacy
It’s also important to protect your online brand and identity. Always make sure to protect your online brand by practicing internet safety.
Internet privacy goes much farther than utilizing 2 step verification and strong passwords. Turning personal profiles to private, and making sure to not share content that could potentially hurt your personal identity or reputation is also extremely important.
It’s much easier to improve your brand than completely repair it completely.
7. Work With a Personal Branding Specialist
When all else fails, call in a professional. Professional branding specialists are trained in designing personal brands built for success, all while keeping integrity in mind.
Creating a brand can feel daunting at first, but with the help of a personal branding specialist you can feel reassured knowing your personal brand is in good hands.
There are many benefits to working with a professional branding specialist. Individuals who work with a professional have the advantage of security, trust and confidence by creating a plan of action with concrete goals and timelines to help ease the process.
Investing in yourself is a surefire way to get a return on your investment both immediately and down the road!