What is SEO?
SEO is a widely known acronym in the tech world that stands for Search Engine Optimization, which is basically a fancy way of saying “how you get found online.” Practicing good SEO is what increases that quality and quantity of traffic to your website and helps build up your brand authority to site visitors, both new and old.
High quality and technical search engine result strategy takes many factors into account to ensure you get found online in organic search results despite competition. It comes down to doing research on who's visiting your site, how they got there and the terms they used, and what they’re looking for.
You can create a beautiful website built with pristine web pages and quality text and images, but if SEO isn’t taken into account, those pages on your site will struggle to be found. SEO ensures what you post online will end up at the top of your search results and boost your online presence.
Developing a content strategy that boosts SEO
Developing a solid content strategy plan will give you the confidence you need to get some free SEO working in your favor. Once you know where your SEO is lacking, you know where to supplement the faults once and for all.
Based on suggestions of improvement, creating your content marketing strategy plan will not only help with optimization, it will also boost your site conversions drastically with just a few simple changes and shifting of focus.
Outline your mission
Disregard the current state of your site. Where do you see it going? What goals would you like to reach? How would you want your site to perform, to look like, to function? Who do you see using your site?
Really try to envision the goals of how you would like to build content to better your brand or business. You have all the tools, all you need is the direction and you’re off to the races. Having a clear vision of what you want to do with your content strategy will help you develop it entirely.
Compare that to where you are currently
Okay, now that you know where you want to be, let’s compare that to where you are currently. Don’t freak out if you’ve got some big steps to take, you’re in the right place just by being here and reading this article!
In order to know where you’re going, you can use your knowledge of where you’ve been in the past to help you move further into the direction of your goals.
Take into account all the current outlets you have for content. Think website, blogs, social media, press release sites. Write it all down and get it on paper so you can get a good idea of other sources you can utilize next. Don’t have any? Then you’ve only got one place to go - up!
Find your target audience
The main reason anyone delves into marketing is to connect someone or something to an outside audience. Your target audience is very specific to your own business or brand. Things like age, economic level, gender, occupation, interests - it can all be useful depending on your products or services.
For example, if you’re selling construction equipment, your target audience is most likely not going to be females ages 18-25 with interests in ballet and baking (not to stereotype, we’re just looking at a generalization here.)
In order to define your specific target audience, you need to take various aspects about the lives of the people you’re trying to reach into account.
Choose content types and channels
Depending on who your target audience is, you can use that to choose the best place to find them online. Hospitality and product based businesses for instance do very well with social media marketing, whereas higher stake services do better with more professional avenues like news sources and press releases.
Hold yourself accountable with a content calendar
Holding yourself accountable with a content calendar helps you stay on track and keep your growth and success consistent across the board. Creating a posting and sharing calendar will help you track your content and better measure its impact.
Create your content
Content that is specifically aimed at bettering SEO should be optimized using keywords and search terms in the body text and taglines. Images and videos are also very useful in this step, as they are considered when calculating your google SERPs.
You should also pay close attention to your competitor’s sites and content. Making sure not to copy, plagiarize or misuse any of their hard work, you can always do your research on your competitors to see what is or isn’t working and to boost your creativity.
Now it’s time to pull it all together! Publishing content on your site that is specifically designed to boost SEO while sharing it across social platforms will organically boost your Google ranking, build domain authority, and increase your brand awareness.
Track your results
When all is said and done, it’s very important to track every step you take, including your results. Being consistent in your upkeep in marketing efforts will ensure you success long term. By tracking your results, you’ll have a physical representation of how much your work is paying off, or show you where to improve.