What is Personal Branding?
Personal branding involves building up the online reputation of an individual based on their own unique assets, traits, and image.
Building a strong personal brand requires different techniques both online and offline. Here at Brand911 the focus remains on the branding of an individual online, in order to improve their opportunities and success in the real world.
Key Components of Personal Branding
Creating a strong personal brand online involves much more than just adding a Facebook and Twitter page to help expand your online presence. Though it might seem like a daunting task to create an online persona built for success, with the right tools and direction it can be a process that continues to serve you for years and years to come.
Key Components Include:
- Discovering your uniqueness
- Defining your message
- Optimizing your online presence
- Gaining credibility to your name
- Expanding your reach
Why Does Personal Branding Matter?
Personal branding is not to be confused with business branding. For example, business branding might involve the reputation of a small business, whereas personal branding would focus on the reputation of the business owner themselves.
But why is it important? The truth is, people want to trust the ones they connect with. Whether it’s in order of doing business, hiring an employee, accepting a student into college, or even befriending a new colleague.
Why People Invest in Personal Branding
1. Odds Are, Someone is Googling Your Name.
In this day and age, everyone has access to finding out who you are with a simple Google search. If someone wants more information on you, they’re going to go straight to the internet to get their answer - but what will they find?
Regardless of your profession, status, or education level, there is always going to be someone screening you online.
According to a recent study by job search website Simply Hired, almost 30% of all hiring managers go to LinkedIn to learn more about you, but even more shockingly, almost 40% of hiring managers will view all of your social media profiles as well.
That means almost half of every job you apply to will assign someone to screen your online profiles before even offering you an interview.
If you were in the shoes of your new employer, would you want to hire yourself based solely on your online presence? LinkedIn is great for your professional stats, but digging deeper into your personal accounts gives new employers a truer sense of who they are hiring.
4. You’ll Stand Out for All The Right Reasons
Building up your online presence is a great way to stand out in a crowd. Creating a positive online reputation that puts emphasis on your knowledge, skills and expertise allows you to rise above your competition.
Perfecting your online brand gives you the opportunity to put your best foot forward when introducing yourself to someone online for the first time. Once you develop your online presence in a way that showcases your talents, you have a leg up on others who might not have paid as much attention when publishing unflattering content online.
When someone Googles your name and sees a results page filled with profiles and links that represent a tasteful and impressive brand, you are that much more likely to leave a lasting impression for all the right reasons.
2. It helps People Trust You as an Individual
Anyone who comes across your online presence is looking for a reason to trust you. Developing a personal brand geared towards allowing your audience to trust you, builds up your credibility online.
Your audience is much more likely to invest their time, money and efforts in someone they can trust. Creating an online presence that reflects your professionalism and friendliness allows individuals to trust you in a matter of minutes.