How To Increase Blog Traffic: Your Complete Guide

  • August 15, 2022
  • SEO
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how to increase blog traffic

This post was most recently updated on April 12, 2024.

Are you struggling to increase blog traffic and build your online presence? The benefits of a high-traffic blog are undeniable, whether you’re a full-time blogger or business owner. Blogging can take your online presence to the next level, boost your brand reputation, and increase sales.

Yes, the blogging sphere is incredibly saturated, making it difficult to stand out and attract the right audience. However, with the right strategies, you can drive the traffic that you need.

That’s why we’ve compiled this list of 13 effective strategies to increase blog traffic.

Is Blogging Still Effective In 2024?

Despite how oversaturated the internet is, blogging is still effective in 2024. Today, over 600 million blogs are online, and that number is only growing, and for good reason. Blogging is one of the most effective ways to engage with your target audience.

But don’t take our word for it – we’ll let the data speak for itself:

  • 83% of people read blog posts, with 29% reading them 1-4 times per month. (HubSpot)
  • Small businesses with a blog see 126% more lead growth than small businesses without a blog. (Zippia)
  • 70% of consumers prefer to learn about a company through a blog post rather than an ad. (DemandMetric)
  • Blogging increases your chances of ranking higher in search engine results by 434%. (OptinMonster)

If you don’t have much traffic (or worse, you aren’t blogging at all), you miss out on the benefits blogging brings you.

how often do people read blog posts

According to HubSpot, 83% of people read blog posts at least 1-4 times per month at minimum.

5 Benefits of Blogging

Engage with your target audience

By providing valuable content, you can attract your target audience and keep them engaged. Delivering valuable content essentially means creating a two-way communication channel.  If you can answer their questions, solve their problems, and meet their needs, they will keep coming back to your site.

With this two-way interaction, you create a community around your blog and your brand, establishing trust and loyalty.

Establish your brand

Blogging helps to establish and reinforce your brand identity. Plus, you get to position yourself as an industry thought leader by sharing your expertise, values, and unique voice. When you offer consistent, quality content, you build trust with your audience. Eventually, your brand becomes a go-to source of information.

Drive organic traffic to your website

As we said earlier, blogging is a fantastic way to improve your search engine rankings. Search engines love fresh content, and blogging is the perfect avenue for that. You might not update the pages of your website often. But, publishing an article a few times a month gives search engines the fresh material they crave.

Another benefit is its ability to help with link-building. This is a critical aspect of SEO. When other websites link back to your posts, it tells search engines that your content is high-quality and relevant. As a result, search engines may rank your website higher in search results, driving more organic traffic.

Drive sales and revenue

Blogging not only attracts an audience, but it impacts your bottom line too. Consumers are weary of advertisements, but blogging creates a more natural path through the marketing funnel. By creating informative and valuable content, you can attract potential customers and convert them into paying customers.

To help drive sales and revenue in your posts, incorporate a call-to-action (CTA). This encourages readers to take the next step, such as:

  • signing up for a newsletter
  • downloading a resource
  • making a purchase
  • calling for a consultation

Eventually, blogging will become a key aspect of your content marketing strategy.

Repurpose blog content for social media

The content you publish doesn’t just have to stay on the blog itself. If your brand does any kind of social media marketing, you can reuse blog content for social media posts.

Every post gives you multiple opportunities for promotion. For example, you can share excerpts, quotes, and infographics from your post to promote it and drive traffic back to your site. For an even more multimedia experience, you can create videos or podcasts based on the blog content.

Repurposing blog content in this way increases not only its reach, but your brand visibility as well.

Why Is My Blog Not Getting Traffic?

Here are some common reasons why your blog isn’t getting any traffic:

  • Poor content quality. Google emphasizes experience, expertise, authority, and trust (aka the EEAT factor). Low-quality content lacking in these areas doesn’t rank well in search results.
  • Not posting consistently. An irregular posting schedule will confuse your audience. Commit to posting weekly, bi-weekly, or monthly, and use a content calendar to streamline the process.
  • Lack of promotion. What is the point of writing something good if no one can find it? Promote your blog through social media, email newsletters, online communities, collaborations, etc.
  • Poor SEO. For people to see your blog, the search engine needs to see it too. Optimize your content, meta descriptions, and titles for target keywords.
  • Lack of backlinks. Backlinks provide another way for people to find your blog. Build quality backlinks through guest posting, outreach, and content collabs.
  • Poor user experience. Users will bounce if your website is difficult to navigate, slow to load, full of intrusive ads, or doesn’t work on mobile.
  • Lack of niche. In a crowded marketplace, you need to find your niche. Blogs that are too broadly focused will struggle to stand out. 

5 Major Blogging Trends For 2024

Here are some bloggings trends we can expect to see in 2024:

smaller nichesSmaller and smaller niches

As the market becomes more and more oversaturated, blog niches are getting really specific. These “micro-niches” cater to smaller groups with specialized interests. They allow bloggers to build authority in their chosen area and create a hyper-engaged audience. Micro-niches aren’t for everyone, and that’s the point.

Examples of micro-niches include:

  • budget-friendly home decor for renters (instead of “home decor”)
  • bleisure travel guides for remote workers (instead of “travel”)
  • indoor gardening tips for city folk (instead of “gardening”)
  • budgeting tips for college students (instead of “personal finance”)
  • body-positive plus size fashion (instead of “fashion”)
  • making fermented foods at home (instead of “food”)

ai content generationAI content generation

As you have probably seen, AI-generated content is all over the internet. AI isn’t going away, but it certainly won’t replace bloggers anytime soon. If you take part in this trend, approach it with caution.

Artificial intelligence can be a useful tool for certain things. However, it lacks the nuance and creativity that us human writers have. Sure, AI can generate text, but it can’t replace good writing, which is what readers connect with.

voice searchOptimizing for voice search

More and more people are using voice-enabled devices and virtual assistance. This means that, to maintain search engine visibility, optimizing for this type of search is key.

Since people actually say voice search terms aloud, they tend to be more conversational and long-tail. They reflect how people actually speak. As a blogger, you can optimize your content for voice search queries by:

  • using conversational keywords in your content
  • addressing commonly asked questions
  • structuring content in a Q&A format
  • offering concise answers
  • using schema markup

multimedia experienceMultimedia experiences

People don’t just want to read a blog anymore – they want a multi-sensory experience. To increase audience engagement, consider adding video, images, interactive graphics, podcasts, or even live streaming into your content strategy.

For example, if you are a travel blogger, don’t just write about your latest adventure. In addition to written travel guides, include video vlogs, pictures of the destinations, and podcast interviews with locals. Make them feel like they are at the destination with you, and they will keep coming back for more.

foster a sense of communityFostering a sense of community

In an increasingly online world, people want to find a sense of community through shared interests. Fostering a community around your blog builds meaningful connections with readers and cultivates brand loyalty.

To make this happen, bloggers can:

  • encourage user-generated content like testimonials, and user-submitted photos and videos
  • publish guest posts
  • enable features like comment sections and live chats
  • create a social media group or forum for your blog

How Many Times Should You Blog A Week?

Typically, you should aim to post between 2 to 4 blogs per month to see an increase in traffic. However, the amount of blogs you post is less important than posting consistently and high-quality.

For example, would you rather:

  • publish 4 mediocre articles randomly throughout the month, or
  • publish 2 high-quality articles on the 1st and 15th of each month?

Technically, the first option gives you more content, but the second option is much more effective.

What Type Of Blogs Get The Most Traffic?

Any type of blog that covers a topic that people are searching for will get the most traffic. That’s why keyword research is crucial before you start writing. People send to search for these types of posts (apply them to whatever your niche is):

  • How-to guides & tutorials
  • Beginner guides
  • Complete guides/ultimate guides
  • FAQs
  • Product reviews
  • “Best of” lists
  • Interviews with industry leaders
  • Tips & tricks
  • Customer success stories
  • Personal stories
  • Case studies
  • Listicles
  • Predictions/trends
  • News stories

13 Ways To Get Your Blog Noticed

1. Find the right keywords

Using the right keywords helps your website rank higher in search engine results. This means that people will be able to find and read your post. Whether you’re writing a new article or refreshing an old one, find some target keywords to focus on.

Use keyword tools like Google’s Keyword Planner or SEMrush to find short or long-tail keywords for your posts. The ideal keyword is one that has low competition and high search volume.

To search engine optimize your posts, include these keywords in your titles, headings, meta descriptions, and content.

2. Write compelling article headlines

A compelling headline is what gets people to click on your blog in the first place, so make sure it’s a good one. When crafting compelling headlines, make them attention-grabbing but informative. Avoid writing click-bait titles so you don’t disappoint your readers.

3. Newsjack content

Newsjacking is the art of injecting your ideas into a breaking news story. This means you can ride the media wave to get more exposure for your blog. When people search for the news story, they will see your post about it. This is a great way to quickly boost your website traffic.

how to newsjack content

To successfully newsjack content, try and publish a blog after the news broke, but before journalists get to the story.

4. Write evergreen content

Evergreen content is the opposite of newsjacking. This type of content stays relevant and useful long after you publish it. Creating evergreen content means you get a steady stream of website visitors over time.

5. Rewrite your old blog posts

If you’re a long-time blogger, you probably have a few older posts that no longer get much or any traffic. Take some time to review your older articles and see if any could use a refresh. If you have an outdated blog, make sure to rewrite the content in the article for the current year. Remember to update the publish date for the post.

6. Collaborate with influencers and experts

Leverage the power of influencer marketing by partnering with influencers and industry experts in your niche. To co-create valuable content, conduct industry interviews or collaborate on social media to expand your reach. Partnering with others means you can tap into their audience. 

By associating your blog with influencers and experts, you can attract their followers, boost credibility, and drive significant traffic. Foster these relationships by engaging with their content. 

7. Write guest posts for other blogs

Guest blogging on high-traffic websites will get fresh eyes on your content and drive traffic back to your site. You can also build strong relationships with other bloggers in your niche.

To successfully do this, consider a topic that:

  • another business can benefit from
  • you are an expert in 

When you guest post, include a link back to relevant articles on your website. That way people can learn more about you and your business.

8. Incorporate video content

Including videos in your posts can help you increase traffic to your website. They can also improve website engagement metrics like bounce rate and time on page for your blog articles. 

People are more likely to share videos, and they help you communicate your message better than text alone.  Using videos on blogs can also be a good SEO signal to Google.

9. Encourage user-generated content

Encourage your users to submit photos, videos, and articles that you can feature on your website. This is a great way to engage your audience and get people involved in your site. With user-generated content, you can establish brand loyalty and trust. This can help drive returning users to your blog. 

10. Build backlinks through brand mentions

Whenever people mention your brand online,  be sure to include a link back to your website. This will help build backlinks to your website, which can improve your search engine ranking and help you get more traffic. 

You can use a paid tool like SEMrush to track brand mentions. You can also do this for free by typing in the following search command in Google: intext: “your company name”.

11. Pay for online advertising

Online advertising is a great way to get more traffic to your website. You can use platforms like Google Ads and Facebook Ads to target potential customers and get them to visit your blog. 

Many social media sites offer audience insights. You can reach users that would be interested in your blog by filtering demographics like:

  • geographics
  • online interest
  • behaviors

12. Promote your blog on social media

Make sure you’re using social networks to promote your articles and drive traffic back to your website. Share your content on social media platforms and include links back to your website so people can easily find your blog. Social shares also send a good SEO signal to Google.

13. Build an email list

Email marketing is a great way to stay in touch with your audience. Include a form on your website for readers to enter their email addresses and subscribe. You can let them know directly whenever you create content. Include links to your website in your emails so people can easily find your latest posts.

You can segment your audience based on interest or location. That way, you can directly send them content that interests them. 

Conclusion: Growing Your Blog

It takes time and effort to build a successful blog. But with persistence, you can succeed in this competitive environment. Start implementing these 13 strategies and watch your blog traffic soar!

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