What is Local Digital Marketing?
Local digital marketing involves the improvement and monitoring of marketing efforts for local businesses based on their services, location, hours of operation and proximity to customers.
Why Local Marketing is So Important for Small Businesses
For small businesses and entrepreneurs that offer specialized products and services, local digital marketing is crucial for a successful business plan. For businesses trying to outweigh larger corporations, it’s necessary that new customers find you online easily.
Local digital marketing allows businesses and brands to hone in on their local market through the use of content marketing efforts and online presence improvement.
There is a very small window of opportunity when it comes to catching the attention of a brand new customer online, and local digital marketing allows you to do so in an effective way.
Utilize Search Engine Optimization
Search Engine Optimization is your best friend when it comes to any form of digital marketing. Search engine optimization, or SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
In order to do so effectively, you must assess the content that exists online that revolves around your brand. You might have a beautiful website, but it’s just not converting sales or helping you reach your target market. By optimizing your content, you have the ability to funnel your content directly to your target audience based on analytic reports.
Search engine optimization allows you to evaluate the effectiveness of your online materials that are used as the main selling point within your digital marketing strategy.
Improve Your Local Search Results
Google is a search engine that allows users to get answers to their questions with the click of a button. When your website, blog posts, and business pages are all created with optimization in mind, it organically improves your Google search pages as a result. The better your Google results, the more positive your business's online reputation is, and in turn you receive more customer loyalty and trust.
Improve Your Google “Local Pack”
Industry professionals refer to Google’s “Local Pack” as a section within Google search results designated for local businesses that are related to your search query. Google chooses the top 3 organic search results that best match a users search term. By creating a digital marketing plan designed to optimize your search results, you gain the visibility you need to reach your local customers.
Use Social Media Marketing Effectively
There are several social media platforms that offer advertising options. Social media advertising can be a fantastic way to market your brand digitally. Facebook Ads and Instagram Ads are both highly effective when used in marketing efforts, and can help grow your business and reach more potential customers.
Brand911 Digital Marketing
Many other digital advertising agencies do not offer SEO specific content creation. Our team of professionals are trained to create content that is based on local competitive research, industry knowledge, and search engine optimization tactics. Along with attention to detail, Brand911’s team will create content that gets you results based on a plan specific to a personalized timeline and set of goals.