What is Content Optimization?
Why is optimizing your content so important?
Whether building a new website for your business or improving your personal brand online, the content you publish on the web needs a solid foundation backed with a marketing strategy designed to get you the results you need to succeed.
Due to the competitive nature of Google and other search engines, there are rules and guidelines to making your content outperform others in the industry. What’s the use of building a beautiful website if it can’t be found online by the people who are searching for it?
The answer lies in outsmarting your competition, and showing Google who’s boss.
You could create the most impressive website with all the bells and whistles, but it somehow just can’t seem to reach your target audience. So what gives?
When Google’s your harshest critic, the name of the game is content optimization.
Get targeted traffic to your website
Google is the single most used search engine in the world, processing 3.5 billion searches a day – that’s 40,000 search queries a second!
What you post online is merely a grain of sand on the ocean floor… but we’ve got a magnifying glass and the ability to turn that grain of sand into a pearl.
Our team of highly trained specialists at Brand911 are well versed in the optimization of any form of content online, whether it be text, image, video, podcasts, or news.
In an ever expanding book of online yellowpages, we want to make sure your optimized content lives at the top of the first page of search results.
Guide to content optimization
Any piece of content you post online, from an expansive website to a 15 character tweet, can be optimized to increase its performance. Search Engine Optimization, or SEO is used in marketing text, images, videos and other media on the web to connect that content with its optimal target audience. SEO is the language that Google understands best, and sometimes you need a translator to communicate effectively.
Text Optimization
Optimizing the text of what you post online is the single most important content optimization tool when marketing online effectively. Through various text items, you can direct Google to landing pages that best suit the search terms people use to find your content online.
- Body text
- Titles
- Headlines
- Tags
- Categories
- Meta descriptions
- Keywords
- HTML type
- URLs
Image & Video Optimization
Optimizing images and videos are slightly different than optimizing text, but it is still just as important. Optimizing visuals can come down to something as specific as the name you save the file to your desktop under. Optimizing images and video can help coordinate searches to the correct pages and posts of your online content more efficiently and effectively.
- File names
- File sizes
- File types
- Tags
- Descriptions
SEO link building
Now that you’ve got an online brand created for yourself with optimized text, images and videos, it’s time to share the news. Just like Google, online news is a competitive field and tool when increasing online marketing efforts. Creating your own "news" is a highly effective way to circulate your optimized content to the right people while getting your name out and establishing your brand.
- Blogs
- Press releases
- Google news
- Consumer reviews
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