Category Archives: Content Optimization

Most blog posts lose traffic after about 12 months. This drop-off has a name: content decay. Content decay is the gradual decline in…

AI Overviews are changing how Google displays search results. They appear above traditional rankings and pull insights from multiple websites, reshaping who gets…

Backlinks are still one of the strongest signals for search visibility. Simply put, a backlink is any link from another website to yours—a…